Daisies - Katy Perry
A music video for Katy Perry's first single with Vallée Duhamel directing and collaborators across the world? Those are the ingredients for an amazing project, and I feel lucky to have been a part of it! I was tasked with designing Katy's look, and a selection of layouts under the guidance of Julien and Eve's striking visual style.
I also had the opportunity to design all of the digital bouquet's for Katy's online flower shop Katys Daisies! Go send your own bouquet to a friend of loved one!
Lastly, a mind boggling augmented reality performance of "Daisies" during the American Idol finale, married Katy with the world we created. Check it out here!
Credits
Client:
Partnered with:
Executive Producer:
Director:
Producer:
Animation Director:
Design:
Storyboards:
Animation:
Universal Music Group / Katy Perry
Partizan Entertainment & 2Veinte
Sara Nix
Vallée Duhamel
Brian Covalt
Brian Covalt
Ryan Whiteley, Amanda Penley
Megan Thornton, Marky Szram
Morgan Pabst, Connor Hoffmann, Clarisse Chua
Client: Universal Music Group / Katy Perry
Partnered with: Partizan Entertainment & 2Veinte
Executive Producer: Sara Nix
Director: Vallée Duhamel
Producer: Brian Covalt
Animation Director: Brian Covalt
Design: Ryan Whiteley, Amanda Penley
Storyboards: Megan Thornton, Marky Szram
Animation: Morgan Pabst, Connor Hoffmann, Clarisse Chua
2Veinte Animation Production
Creative & Art Director: Pablo Gostanian
Executive Director: Agustin Valcarenghi
Production Managers: Agustina Kröl, Pilar Megna
Illustration Supervisor: Nahuel Sagarnaga
Illustration Team: Nahuel Sagarnaga, Ailen Sbrizza, Luciana Criscuolo, Eugenia Beizo, Daniela Acosta
Cel Animation Director: Israel Giampietro, Fernando Toninello, Sebastian Garcia, Diego Polieri, Lisandro Schurjin
Additional Cel Animation: Facundo Garcia, Gaston Herrera, Eugenia Beizo, Yasmin Hanna, Denise Cirone
Clean Up Supervisor: Sebastian Garcia
Clean Up Team: Sebastian Garcia, Agostina Salvemini, Facundo Garcia, Lisandro Schurjin, Eugenia Beizo, Gustavo Wenzel, Gaston Herrera, Adrian Peralta, Sol Aspiroz
3D Supervisor: Mateo Vallejo
3D Models: Alex Gostanian, Mateo Vallejo, Facundo Brunella, Juan Codó, Christian Segura
2D & 3D Animation: Mateo Vallejo, Alex Gostanian, Facundo Brunella
General Compositing: Alcides Izaguirre
Creative & Art Director:
Executive Director:
Production Managers:
Illustration Supervisor:
Illustration Team:
Cel Animation Director:
Additional Cel Animation:
Clean Up Supervisor:
Clean Up Team:
3D Supervisor:
3D Models:
2D & 3D Animation:
General Compositing:
Pablo Gostanian
Agustin Valcarenghi
Agustina Kröl, Pilar Megna
Nahuel Sagarnaga
Nahuel Sagarnaga, Ailen Sbrizza, Luciana Criscuolo,
Eugenia Beizo, Daniela Acosta
Israel Giampietro, Fernando Toninello, Sebastian Garcia,
Diego Polieri, Lisandro Schurjin
Facundo Garcia, Gaston Herrera, Eugenia Beizo,
Yasmin Hanna, Denise Cirone
Sebastian Garcia
Sebastian Garcia, Agostina Salvemini, Facundo Garcia,
Lisandro Schurjin, Eugenia Beizo, Gustavo Wenzel,
Gaston Herrera, Adrian Peralta, Sol Aspiroz
Mateo Vallejo
Alex Gostanian, Mateo Vallejo, Facundo Brunella,
Juan Codó, Christian Segura
Mateo Vallejo, Alex Gostanian, Facundo Brunella
Alcides Izaguirre